Ravishing Mad SS11

I could've and maybe should've blabbered more about Anna Österlunds clothing label Ravishing Mad before, but I wanted to wait until these pics were out. First of all, it is the first collection where I have had the honor of co-designing a piece and second, the photos that go with this collection is by far the ones that so far have turned out the best. MAD PROPS to Caleb Eike Smith for handling everything behind the camera and being nothing short of puppet master for me and Anna Ö in front of it.
All pictures were shot around Stockholm - we drove around from locatiuon to location for around 17 hours, went back to the flat and slept for 4, and did the indoor shots at the art space Detroit the next day. Oh yeah, the jewellery we are wearing in some of the pics are some insanely beautiful pieces designed by Hanna Hedman - CHECK HER OUT, her work is out of this world.

Ravishing Mad
Caleb Eike Smith
Hanna Hedman

Caleb Eike Smith

photo by Caleb Eike Smith

Caleb is a wicked talented photographer I recently met through Anna Ö. We did a marathon shoot, spending 17 hours or so cruising Stockholm for coolspots. Some of the pics will be used for the Ravishing Mad SS 11 collection catalogue and some, I guesshopefear, will be for Caleb to use as he sees fit.

The Ravishing Mad pics will most def be posted here, too, when ready.

Anyways, I can only recommend keeping an eye on Mr. Smith - he's a star. He is exhibiting with Isak Boardman at Galleri Kocks (lovely name, btw) in Stockholm from tomorrow until July 20.

http://www.calebshoots.com/Site/CALEB_EIKE_SMITH___PHOTOGRAPHER.html